Dear Future Builder and Owner Of A Family Lifestyle Business That Outlasts The Generations,
What if you could have lifestyle freedom day to day? What if it IS actually all possible?
What if you could start with a small seed of a simple idea for a Signature Course and leverage that into an actual business... that then becomes a lifestyle business your family would actually be proud to associate, work in and on with you?
Are you willing to commit time and resource to this possibility?
Hi, my name is Ann McDonald. My business partner, husband and wired distinctly differently than I am, Patrick McDonald and I, are the founders of VECTORWORKS MEDIA, INC. which is the parent company to our Mentoring & Mastermind Family of Brands: CAVU Max Potential & Leverage Cap MAX.
This Family of MAX Potential Brands is designed to give you a real shot at accessing your dreams.
Leverage Cap MAX is designed to give you a real shot - a leveraged opportunity to become the person you need to be to lead your business into the next season of true lifestyle prosperity and impact and influence.
Let me ask you a serious question...
Have you ever dreaded waking up because of what your day was going to entail? I have.
I had it all on paper: my life, my work - prestige, income, press...all of it - and yet, every morning when I walked out of my front door just off Central Park West on West 67th in New York City to go to my dream job, I would mutter under my breath...things I won't repeat for the sake of all that is holy.
I was miserable. No one knew. I was making money, and yet...my life was not my own...my time was not my own...
There HAD to be a better way. Was this the best there was?
Fast forward...over a decade... now I had my own business & was my own boss. Surely, this was it. Nirvana? Hardly.
Same story only this time the money wasn't great. The teams were cumbersome, the projects less and less profitable. My industry was changing - had changed...and I was left behind wondering, what is the way forward? Is this model dead forever? Surely not...and yet...
Have you ever looked up and thought, what happened to my industry? What happened to me? When did my life become about paperwork, emails, phone calls that don't close loops and endless to do lists without deals closed and markets made?
I was still looking good in the press, with high value clients. Friends were admiring - how cool they'd say - you're connected, wired in...
... and yet, every day it felt like overwhelm was growing, there was more work = less return.
Things got missed. Deadlines passed. Calls forgotten. A savvy client introduced me to the term disintermediation. Had to look it up...boom...there was no way out except forward...& there was going to be a solution come hell or high water...
I was either going to settle into misery and quit with a litany of logical experiential reasons...
...or...I was going to find someone who could push me out of my own pit...even if it cost me the farm so to speak...
I checked my business credit card limit & we were off to the races.
I did not have the cash or the capacity, but I did, thank God have the credit, at that moment to make the decision I would make.
If I hadn't I would have borrowed or sold something to get in the room...because I had to know... what the #%% was wrong with me?!
Ever been at that point? ...
I made a decision. Hired a mentor. Paid her $15,000. Joined a Mastermind. Paid another $15,000. Now...here I am 30K in & what do I get?
Jenky Teleseminar style phone calls ... & three 2 day meetings, which ...
... changed my life ...
I did have a moment thinking 'what-the-faith' did I just do? What do I get for all this money? ... isn't there a syllabus or something? A checklist?
Nada, nothing... EXCEPT - those jenky teleseminar phone calls - they called me out - thank God Zoom wasn't around - I started to learn about becoming who I needed to be, to lead the kind of business I wanted to lead ...
That is when I discovered (the hard way) my way forward (& created) S.O.S. (the easy way).
What is S.O.S.? It's a proprietary framework designed to get us out of the pit and into the palace...
It LEVERAGES tools to scale simply.
Get Safety, Create Order & flippin' SCALE. S.O.S.
Simple scales, complicated fails. That was my new mantra.
It buys back time. The only asset class that really matters.
As I said earlier, Leverage Cap MAX is designed to give you a real shot - a leveraged opportunity to become the person you need to be to lead your family business into the next season of true lifestyle prosperity and influence.
We use two primary tools to achieve this: Masterminds (1 per quarter) & Information Products for the online marketplace.
Levergaing the TOOL of online info products literally > changed > my > life >>>
Patrick and I have found leveraging the online space to be the fastest easiest way to back out of daily toil & 24/7 pressure so you and I can focus attention where the LEVERAGE makes the biggest difference.
Ok, so now we know these are simply powerful tools...what are they?
What are Masterminds
Masterminds are: gathering places where we "sit at the proverbial dinner table" & discuss and share everything we used to learn at the feet of our elders to leverage generational wealth and impact. Everyone brings a piece. Everyone brings peace. We gather once a quarter to discuss what is working, what is not working, what to do next.
Did you know about the Haas School of Business Article about this industry? Neither did our Masternind members until we brought it to the table for them. 900 Billion makes even the hardest of ears perk up...
Masterminds are NOT coaching programs. Masterminds are NOT training programs. Do we answer questions? Yes. Do we point you in the direction of our preferred vendors for all the daily work? YES. Do we do the work for you? NO. Do we give you access to coaching and training? YES, via our Platinum Finisher Kit Coaching & Training Program - which, should you say yes to Titanium, you will have VIP access to.
I make this distinction - which you will understand in a minute... keep reading friend...
What Are Online Information Products?
Online Information Products are: scalable 1 to many, story based products, that are transacted in the online space using sales funnels, with zero to high touch from you - whichever you decide is what you want, as the owner/founder of your business.
They are a tool to leverage the emerging market of subscription and online services.
>>> What I am about to share is important. The businesses you build exist to SERVE your core Lifestyle Goals. You set those goals, not us. <<< Some of our Mastermind members have loved the high touch models, others are in it for scale and simplicity. Different goals, different decisions. All work, no judgement.
We use Online Information Products for these primary reasons:
1) To "gate" (screen) potential more high-value clients, generating leads
2) Establish micro-niche authority in any given industry or niche / micro-niche
3) Generate revenue
Masterminds and Online Information Products are designed to help you become the CEO, CFO, CMO, COO you and yours are designed to be.
If you want a straight up information product business and are brand new to the entrepreneurial life online, we strongly suggest you enroll in our PLATINUM Coaching Program which helps Service Based Entrepreneurs scale to their first 5 & 6 Figures by creating a Signature Course.
All TITANIUM MEMBERS have access to the entire suite of Platinum Coaching Materials. Platinum is more tactical, how to and is a coaching program with weekly group calls.
AT TITANIUM WE LEVERAGE as owners, founders, builders, idea people, communicators - the tools the online marketplace offers us to create generational family impact. Information products and subscription models are projected to hit 900 billion in LESS than the next 5 years...
... we think that is a good place to focus...
These tools, literally help you become the leader and impact maker you need to be, IN ORDER TO scale without thousands of employees executing complicated lead generation techniques, and 80 hour weeks.
These two things changed my business and, my life: Masterminds & Online Info Products.
So much so, I literally created a model and trademarked Signature Course (TM).
These two things in symbiosis, bought me back my time. They were ABLE TO BE birthed out of my decision to resource $30K to hire a mentor in 2012 and go all in on a Mastermind so I could get out of my own head.
This is why we created Leverage Cap MAX, to provide that same leverage, for you. To get out of your own current head space, step back, leverage & scale ... simply. To get your life and calling back.
Everything in life and business comes down to decisions.
Patrick and I were able to, as the world says, 'retire', in our mid 50's because of decisions (sometimes hard ones, including selling assets to risk for the bigger levels) using leveraged assets.
What is that saying? A bird in the hand?... thing is, sometimes the bird in the hand needs to be let go so you can level up to the two...
Another lesson I learned along the way...each new level demands of us a new version of us...
Patrick and I dreamed early of our life together - we imagined a house in Egypt...a life of adventure ... we had never wanted to work for work sake.
We wanted to work for life's sake...
And in 2008, I (we) began to learn how to leverage these two asset classes: masterminds & the online space so we could GROW exponentionaly.
These decisions were not easy at the time and were birthed out of my pain.
Prior to that we did it all 'the old fashioned way' which is well and good. Yes, the old fashioned way of working and saving and leveraging the 'normal' way through investments does work, however leverage at scale without compromising your lifestyle is what moves the needle in big ways. It's the builders' force multiplier. It's the Family Business that outlasts the generations. It's being willing to shed the old to leverage the new.
THIS is what buys back time, creates level up people who lead level up families and level up businesses.
Leverage. It moves the heavy easily.
That is what we consult on in Leverage Cap MAX. Moving you into a space where you are fully you and leveraged to multiply so you get your life back.
Can you imagine waking up and not dreading the day?
Can you imagine having someone way more capable than you, handling your email inbox? Your client acquisition call calendar? Vetting your potential high value clients AND stewarding your online public business presence?
You could actually be on the course or the boat or working out...or with friends...or family, making memories and building a legacy.
Imagine. It is possible.
Isn't it time you moved the needle and got your life back?
We made decisions. Some good, some bad, but all made...without delay.